Common mistakes to avoid if you’re doing B2B SME marketing
· Stop using hotmail for corporate emails
Create a corporate email account - there is no excuse really. Its easy, its cheap and if you don't do it - its noticed.
You’ve generated the interest, hooked the lead and they ask you to send over more information – or even better a quote. When this arrives from a hotmail or gmail email address the perception people have is that you are much smaller and less professional than you really are. An email from joebloggs@madeupcompanyname.com will have a very different impact to the same email from joebloggs@hotmail.com
Sometimes marketing effort is as much about avoiding the negative as well as trying to add value.
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