Pitfall of B2B SME marketing #1

Common mistakes to avoid if you’re doing B2B SME marketing

· Stop using hotmail for corporate emails
Create a corporate email account - there is no excuse really. Its easy, its cheap and if you don't do it - its noticed.

You’ve generated the interest, hooked the lead and they ask you to send over more information – or even better a quote. When this arrives from a hotmail or gmail email address the perception people have is that you are much smaller and less professional than you really are. An email from joebloggs@madeupcompanyname.com will have a very different impact to the same email from joebloggs@hotmail.com

Sometimes marketing effort is as much about avoiding the negative as well as trying to add value.

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B2B Marketing UK - new small business marketing service

B2BMarketingUK is now able to offer marketing services to UK small businesses. We are collection of marketing profesionals who specialise in all aspects of B2B markeitng with a focus on lead generation and marketing ROI.

A few of our services can be found below.

Design

All marketing design including;
Adverts, Flyers, Postcards, Online Brochures, Posters, Leaflets, Newsletters (Internal & External)

Sample project:

A5 Flyer / A6 postcard (copy provided by client)
Briefing call / meeting
Multiple initial design proposals
Feedback call
Final Design
Supplied electronically as PDF – excludes printing costs

8 page online brochure (copy provided by client)
Briefing call / meeting
Multiple initial design proposals
Feedback call
Final Design
Supplied electronically as PDF – excludes printing costs

Strategy & Planning

Marketing Planning – What are your objectives? Where is your market? What makes them tick? How to market effectively to them?

Business Planning – Where are you now? Where do you want to be? How will you get there?

Brand Planning – Improve your profile, Understand your positioning, Where do you want to be? How do you get there?

Campaign Planning – Setting campaign objectives, Choosing the right medium, Running an effective campaign, Measuring true results, Improving future campaigns.

Sample project:

Marketing plan
Briefing call / meeting – 1-2 hours
Marketing research
Includes;
Current market situation
Objectives of plan
Marketing strategy
Tactics & Campaign suggestions
Resource requirements
How to measure success
Supplied electronically as PDF

Lead Generation


Sourcing tenders & RFI

Online lead generation consultancy

Lead generation campaign management

Sample project:

Sourcing tenders & RFI
Briefing call at start of project to define tender types of interest
Supplied by email ad hoc as they come up

Events & Exhibitions

Organising corporate events

Planning for Trade shows

Event campaign management

Online

Web design

Online Marketing (Site optimisation, driving traffic, improving conversion)

Web Analytics Consultancy

Press & PR

Press release distribution (Print & Online)

Copywriting for brochures, web, press releases, campaigns, case studies etc

Price List

All projects are undertaken on a fixed price, this is determined on a project by project basis.

We offer an hourly rate for all services but you will always receive a fixed price quote before undertaking any work. The standard hourly rates apply for additional works outside of the original project scope.

Please contact Wendy Melville on 07919 403 044 for more information or to obtain a quote.

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